Hull’s Need Reduction Theory /Drive Reduction Theory
Clark L Hull (1884-1952) a teacher in the university
of Wisconsin and Yale, is credited with putting forth a systematic mathematical
and scientific theory of human behaviour based on conditioning and
connectionism of the earlier behaviourist. He built his theory on a logical
structure of postulates and theorems.
Hull’s theory was first presented in 1943 in
his major book ‘Principles of Behaviour ‘this
theory was extended in 1952 through his last book ‘A Behaviour System’
Hull introduced the concept of reinforcement and intervening variables between S and R. Accordingly, when a stimulus (S) impinges on the organism, it results in a sensory neural impulse (s) a kind of stimulus trace. This stimulus trace ultimately causes a motor neural reaction (r),that results in an overt response(R).
According to Hull
A stimulus which
deduces the need is called reinforcement , process of drive deduction is called
reinforcement.
Need Drive
(motives)
Drive
reduces
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